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Notes from the workshop.

What we shipped, what we cut, and what we learned along the way.

Latest · product · conversational commerce

What a shift looks like: 44 languages, voice, and knowing when to say nothing

Your associate answers in the shopper’s own language, listens when they’d rather speak, reads which page they’re standing on, and stays quiet when the data doesn’t support a message.

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July 28, 2026Cervito Team

Earlier notes

guides · international

Sell in your customer’s language: multilingual storefront support

English-only storefronts leak revenue at the moment a shopper has a question. How a named associate sells natively in 44 auto-detected languages, RTL included.

July 14, 2026Read post

guides · conversational commerce

Conversational commerce: turning browsing into buying

Conversational commerce lets shoppers buy the way they’d ask an associate, in plain language, in the moment. What it takes to make the answers trustworthy enough to close.

July 9, 2026Read post

proof · analytics

Does an AI shopping assistant actually work? Measure it with a holdout

Most AI shopping assistants count any order they touched and call it a win. How to measure a real conversion lift with a randomized holdout and five attribution models.

July 3, 2026Read post

guides · aov

How to increase average order value (without being pushy)

Raising AOV is the cheapest growth lever you have. How to lift the basket the way a good associate would: complete-the-look bundles, honest trade-ups, and cart-aware timing.

June 25, 2026Read post

guides · conversion

How to reduce cart abandonment without another discount

Most cart abandonment isn’t a price problem: it’s an unanswered-question problem. How a storefront associate recovers carts without training shoppers to wait for a coupon.

June 11, 2026Read post

intro · product

What Cervito does and why we built it

The product, in plain language. What it answers, what it refuses, and who it's for.

May 18, 2026Read post

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