What Cervito does and why we built it

A growing online store has roughly three options when it wants to help visitors find the right product without staffing a 24/7 live chat:

1. Install a generic chat widget: cheap, deployable in five minutes, and pattern-matches on about five keywords. Useful for FAQ-shaped questions. Useless for “what should I get my dad who's getting into pour-over.”
2. Install one of the enterprise AI suites: capable, expensive, locked behind a sales call, and gates the actually-useful features behind a five-figure annual contract.
3. Hire a human: best in class for nuance, slowest to scale, and impossible across timezones.

We started Cervito because the gap between option 1 and option 2 is enormous, and almost nothing useful lives in it.

What Cervito does

A visitor lands on your storefront and opens the widget. Sarah greets them, asks what they need, and pulls from your real catalog, the actual products you sell, with real prices and variants, in any of 44 languages. She recommends, compares two options with a clear pick, and closes with an add-to-cart.

What Cervito refuses to do

The “refuses” list is shorter but more important than the “does” list.

• Refuses to recommend products that don't exist. Every recommendation is filtered against your live catalog before it leaves the server.
• Refuses to pretend it knows your return policyif you haven't told it. Better to hand off to a person than to make something up.
• Refuses to read other merchants' data. Every query is tenant-scoped at the database layer.
• Refuses to claim conversions it can't measure. Attribution runs five models side-by-side against a holdout; if they disagree, the dashboard says so.

Who it's for

If you're getting more visitors than your team can greet by hand, and a catalog worth knowing cold, Cervito is built for you. Too small and a basic widget is probably fine; very large and you're into custom-build territory anyway.

What's coming

More platforms: Magento is in build, with others to follow. More language depth. Deeper analytics on which conversation patterns predict revenue. A partner program for agencies. We'll post what we ship, and what we choose not to, here.