In private rollout: onboarded personally, usually live within 24 hours.
She improves

Training and coaching

Teach Sarah your voice at setup, then she gets sharper every shift.

Her shift notebook

She takes your feedback, and keeps it.

  • Thumbs up or down any live reply
  • Each rule passes review before it ships
  • See used in N chats on what is working

Sarah’s coaching notes

approved · auto-applied each shift

12 active
Rate her last reply Closed Didn’t
2026-04-12sizingused in 214 chats

For espresso newcomers, default to the medium roast. The light reads sour on their first pull.

2026-04-15shippingused in 96 chats

Don’t quote roast-to-ship past 3 days. We roast to order, so route timing questions to a person.

2026-04-19giftingused in 58 chats

For gift shoppers, lead with the boxed sampler. It includes the printed brew card.

2026-05-12pending review

Should I offer the sampler to gift-shoppers under €60?

Accept Edit Reject

Illustrative: the Northbrook Coffee Co. demo store

Sarah does not arrive fully formed. You train her on how your shop answers, then keep coaching her on the floor so every shift makes her a little better.

The problem

A new hire learns your voice over weeks of corrections on the floor. Most storefront tools never learn at all, so the same weak answer repeats on every visit. Sarah needs a way to take your feedback and actually keep it.

How it works

  • Train her before she goes live. Work through a library of 22 scenario templates, from shipping and returns to sizing, gift advice, and objection handling, or write your own. Grade and edit her answers; the ones you approve become few-shot guidance she follows.
  • Coach her on live answers. Thumbs-up or thumbs-down any real reply and add a short correction note. Sarah proposes a brief behavioral rule based on it.
  • Approve before anything ships. Each proposed rule passes a safety review (a regex check, an AI moderation pass, and your final confirmation) before it counts.
  • It takes effect instantly. Once you accept a rule, it applies to every future chat right away, with no rebuild or redeploy.

What makes it real

Training examples only guide Sarah after you approve them, so nothing reaches a shopper unreviewed. Coaching notes are tenant-isolated, scoped to your shop and never shared across merchants, and capped per chat to keep her fast. Each accepted rule carries a "used in N chats" count so you can see what is actually working. Moderation is fail-open by design, which keeps your authority final: you decide what Sarah learns.

Pairs with Conversational selling and Campaigns.

Meet Sarah

Ready to put a real associate on your storefront?

Book a 30-minute demo with the founder over Google Meet and watch Sarah work your own catalog. We onboard you personally, usually live within 24 hours. Prefer email? Request an invite.

Private rollout · one-click uninstall if it doesn’t earn its keep